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“But Playboy, at its best, wasn’t just an artifact of its time. It helped make us who we are. Yes, Hefner’s magazine was a Rorschach test. It was also a stick in your eye. ‘It had lightning bolds coming out of it,’ Jimmy Jellinek says. For sixty years, Playboy has been on the right side of history–on sex, birth control, civil rights, AIDS, gay marriage, war, social tolerance, personal liberty–while also serving as a vehicle for that history. But it wasn’t Playboy, really. It wasn’t the brand or the rabbit. It was him. It is him. And without him, it will be no more.”

–Chris Jones, “The Perfect Life of Hugh Hefner,” Esquire Vo. 159, No. 4

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